Pure 24k gold for "May is gold" month + The golden rule of customer service
As many of you know, I’ve started working in gold more. I love 18k, but due to rising costs I’ve been working mostly in 14k. In December I got a request from a client to create a necklace and earring set in pure 24k gold. I love this type of custom challenge, particularly when given the timeline of “you take as much time as you need to complete the project to the best of your ability.” Whoa… the (self-inflicted) pressure!
Being comfortable with the idea of self-education, my first step was to call my favorite wire supplier, Hoover and Strong. I love working with them because their wire is all recycled content (harmony metals), meaning it’s not freshly mined, making it more eco-friendly. They have 24k gold – this is gold in its pure form – but they explained to me that the gold would be too soft for my wire work. I also needed to buy or make 24k gold ear nuts, which they considered impossible since 24k gold would not work harden so the ear nuts would not have enough tension to hold an earring. I knew I could substitute 18k ear nuts if needed, but I didn’t want to resort to that unless absolutely necessary.
Hmmm… a major stumbling block. Whenever I reach a major technical stumbling block, I call my friend and jeweler Janice Ho. She is amazing! Her education and work experiences are so thorough, and she can boil something down in such a way that I can understand it. She knew of a product called PureGold, which she had worked with, that is 24k with a tiny amount of titanium alloy to add structure… but it can still be hallmarked as pure 24k gold.
What a breakthrough! Needless to say, this is the product that I worked with. If you love gold, you have not experienced the warmth and beauty, and sheer heft, of the metal until you’ve seen it in its pure form. I cannot wait until I can afford to do all of my gold wire work with this product! In my mind, gold represents optimism, and the beauty of this product captured the light and delicate beauty I’m always striving to capture in my designs.
For all you jewelers out there, I will warn you, though. This product is fabulous, but the company and customer service are not. From what I can tell, this is a one-man operation. He deals in gold, but does not accept credit cards! I mean, come on!, I’ve accepted credit cards for 4 or 5 years now. He – John Bernardin – is very well-versed in the product and comfortable talking about it and its qualities. But he is not comfortable with the business side of things. He hadn’t realized that I had actually placed an order when I called because we didn’t have the formality of me giving payment over the phone. I kept wondering why my product hadn’t arrived. He also had numerous manufacturing issues, which he didn’t call me about. It all boiled down to… I placed an order in December and got my product in April. That is ridiculous! And, as you might know, gold prices had radically changed in that time period. This was a MAJOR flaw in PureGold’s ordering system. With all of my other suppliers the market price is captured at the time of order, which is also when I’m paying. This was not true with PureGold… the market price was at the time of SHIPPING, which meant the price I quoted for a custom piece 4 months earlier was way off compared to the actual market value of gold at that time.
I always strive to give good customer service. Sometimes I fail due to my travel schedule, but I always get back to a customer as soon as I can to explain the situation. This is an area I am working on for myself. Especially after this experience. It was so odd to receive a product that I was thrilled with but be so horrified by the service that I wasn’t sure how I felt in the end (especially since the service waylaid my product delivery by months). That’s why I waited to post this information – I wanted to cool off a bit and get back in touch with the excitement of the gold itself… which is beautiful. If you work with PureGold, and you should consider it if it sounds right for a project, be as clear as possible with your expectations and timeline so you don’t suffer from the same issues I had.
And, if you are looking for a special piece of contemporary heirloom-quality jewelry, contact me to discuss a design in pure 24k gold. You won’t be disappointed!





